Home Blog How To Spot A Dishonest Window Seller – 4 Sales Tactics They Might Use

How To Spot A Dishonest Window Seller - 4 Sales Tactics They Might Use

What is it that’s brought you to our website? Perhaps, you’re looking for new windows and doors for your home and are trying to find the right company to fit and install them. 

Timber Casement Windows

If that’s the case, then welcome! Crystal Clear would be a fine choice of installer, for so many reasons, including the fact that we’ve been around for over 30 years, and also because we’re very customer-centric. 

You will be well looked after, and we’ll give you the correct solutions at a great price. 

What we won’t do is try to catch you out, like some salespeople do. Steer well clear of any sales team that tries out any of the these strategies:

Price conditioning

Most people wouldn’t have a clue what new windows and doors cost, unless they have obtained a few quotes. 

When they know you’re completely unaware of their cost, a salesperson might try a tactic called ‘price conditioning’, claiming that the quote they give you is the best you’ll get anywhere, when they know that’s probably a lie.  

Fake discounts

Three quotes is the very least you should get when pricing up windows and doors, never settling for just one of them. 

If they’re the first company you’ve approached, a salesperson may create a fake discount that they insist you have to immediately accept to claim, in an attempt to stop you getting any more quotes elsewhere. 

Large price drop

To take you by surprise and shock you, a salesperson may quote a vastly inflated price, just to see what you say in response. 

If you express alarm, they’ll then agree to a huge price drop, designed to make you think you are getting a big discount that you will want to rip their arms off to get. This discount won’t be what it’s cracked up to be. 


You may be asked “what do you want to pay for new windows and doors?”. 

Any figure you give could be manipulated by the salesperson who will use it to work out a price, when you should possibly be paying a lot less than what they quote. 

You will be better positioned to state an accurate price when you have obtained a number of quotes. 

After requesting a FREE quote from County, you will find out that we provide great value for money, and once we’ve spoken, you will realise we don’t play any tricks.

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County Windows (Heathfield) Limited of Unit 17 Ghyll Industrial Estate, Heathfield, East Sussex TN21 8AW (Registered No. 07451429) is a credit broker and is authorised and regulated by the Financial Conduct Authority. Credit provided by Hitachi Personal Finance, a trading style of Hitachi Capital (UK) PLC, authorised and regulated by the Financial Conduct Authority (Registered No. 704348).